Real Estate Feature Sheets: What Should You Include? Photos, Property Details and Printing Guide

A strong real estate feature sheet should help a buyer remember the property after leaving the showing. Lead with one excellent property photograph, make the address and key details easy to find, organize the strongest features into short sections and give the reader a clear way to contact the agent or open the full online listing.

Real estate buyers often view several properties within a short period. After multiple showings, open houses and online listings, details can begin to blend together.

A professionally printed feature sheet gives each property a physical reference that buyers can take with them. It can reinforce the strongest photographs, summarize important property details, highlight notable features and provide the agent’s contact information long after the showing ends.

Feature sheets are particularly useful at open houses, private showings, sales centres, brokerage offices and property launches. They can also be included inside presentation folders or information packages for buyers, investors and commercial clients.

A feature sheet is not simply a printed copy of an online listing. Digital listings can contain dozens of photographs, long descriptions, interactive maps and complete databases of information. A printed sheet has limited space, so the content needs to be edited carefully.

The goal is to create a concise sales document that helps the reader remember why this particular property is worth another look.

Pryntco does not currently list Real Estate Feature Sheets as a dedicated online product with fixed specifications. Many flat feature-sheet projects can potentially be produced using a flyer-style printing configuration, while custom sizes, paper, finishing or more specialized presentations can be discussed through Pryntco’s custom quote process.

1. What Is a Real Estate Feature Sheet?

A real estate feature sheet is a printed marketing piece that summarizes a property for prospective buyers, tenants or investors.

It commonly includes:

• Property address
• Primary photograph
• Price when appropriate
• Bedrooms and bathrooms
• Property type
• Key features
• Additional photographs
• Agent or brokerage information
• Website or QR code

The exact content depends on the type of property and the marketing strategy.

2. Who Uses Property Feature Sheets?

Feature sheets are commonly used by professionals marketing residential and commercial property.

This can include:

• Real estate agents
• Brokerages
• Home builders
• Property developers
• Commercial leasing teams
• Property managers
• New-home sales centres

The same basic format can be adapted from a residential open house to a commercial property presentation.

3. What Is the Difference Between a Feature Sheet and a Flyer?

A feature sheet is usually more information-focused than a general promotional flyer.

A flyer may advertise:

• Open house date
• New listing announcement
• Agent services
• Neighbourhood campaign

A property feature sheet normally provides a more complete summary of one specific listing.

Physically, however, a flat real estate feature sheet may be printed using a similar format to a conventional flyer.

4. What Is the Difference Between a Feature Sheet and a Brochure?

A feature sheet is generally a flat printed piece, while a brochure uses one or more folds to create separate panels.

A brochure can provide more structured sections and may be useful for:

• Luxury listings
• New developments
• Large commercial properties
• Projects requiring more photographs and detail

Pryntco’s Brochure Folding Guide specifically identifies property feature sheets as one possible application for a half-fold brochure when additional presentation space is useful.

5. Feature Sheet vs Online Listing: Do You Need Both?

Yes, because they serve different moments in the buyer journey.

The online listing can contain:

• Complete photo gallery
• Interactive map
• Virtual tour
• Long description
• Updated property information

The printed feature sheet provides a concise physical reminder after the buyer leaves the property.

The two can work together through a QR code or short URL.

6. Should a Feature Sheet Be One Page or Double-Sided?

Use one side when the property can be presented clearly with one strong photograph and a concise list of details.

Use both sides when you need additional room for:

• More photographs
• Floor plan
• Room details
• Neighbourhood information
• Agent biography or contact section

Pryntco’s current Flyer printing includes configurable paper sides, making a flat double-sided format one possible production direction for suitable feature-sheet projects.

7. What Size Should a Real Estate Feature Sheet Be?

The best size depends on the amount of content, how the sheet will be distributed and whether it needs to fit inside a folder or holder.

A familiar document-style format is often practical because it provides enough room for photographs and property information while remaining easy to carry.

Before choosing dimensions, consider:

• Number of photographs
• Amount of property information
• Whether a floor plan is included
• Folder size
• Display holder size

Confirm the final print size before designing the artwork.

8. Should a Feature Sheet Be Portrait or Landscape?

Portrait layouts are familiar and work naturally with vertical document presentation.

Landscape can be effective when the property photography or floor plan benefits from additional horizontal width.

9. What Should Go on the Front of a Property Feature Sheet?

The front should establish the property immediately.

A strong front may include:

• Primary exterior or interior photograph
• Property address
• Short property headline
• Price when appropriate
• Key specifications
• Agent or brokerage branding

A buyer should be able to identify the property within seconds.

10. What Should Go on the Back?

The back can carry supporting information that does not need to dominate the first impression.

This may include:

• Additional photographs
• Detailed feature list
• Floor plan
• Neighbourhood information
• QR code
• Agent contact information

Use clear sections so the back does not become one dense block of content.

11. How Prominent Should the Property Address Be?

The address should be one of the easiest pieces of information to find.

Buyers may leave an open house with several feature sheets, so the address allows them to identify each property later.

Place it:

• Near the primary photograph
• In a strong headline area
• Using clear high-contrast typography

Avoid hiding the address in a small footer.

12. What Is the Most Important Photo on a Feature Sheet?

The hero image should be the strongest representation of the property.

For many residential listings, this may be the exterior front elevation.

For another property, the strongest image could be:

• Renovated kitchen
• Living area
• Waterfront view
• Terrace
• Architectural feature

Choose the image that gives the buyer the strongest reason to remember the listing.

13. How Many Photos Should a Feature Sheet Include?

Use enough photographs to show variety without reducing every image to a tiny thumbnail.

A useful selection might represent:

• Exterior
• Kitchen
• Living space
• Primary bedroom
• Outdoor area

The exact number depends on the page size and whether the sheet is printed on one or two sides.

Five strong images are usually more useful than fifteen images too small to appreciate.

14. What Resolution Should Property Photos Be?

Use original high-resolution photographs rather than screenshots or images copied from social media.

Pryntco’s Artwork Preparation Guide recommends approximately 300 dpi at final printed size for many small-format raster images.

Check photographs for:

• Blur
• Compression
• Pixelation
• Excessive digital sharpening

Professional photography loses much of its value if the printed image appears soft.

15. Should You Include a Floor Plan?

A floor plan can be extremely useful when the property layout is an important selling point.

It can help buyers remember:

• Room relationships
• Number of levels
• Bedroom locations
• Entrance position
• General flow

Make sure the plan remains large enough to read.

If it becomes too small on the feature sheet, use a QR code to link to a larger digital version.

16. Which Property Details Should Be Included?

Include the details most relevant to the buyer.

Depending on the listing, these may include:

• Property type
• Bedrooms
• Bathrooms
• Parking
• Lot information
• Square footage where confirmed and appropriate
• Year built where relevant
• Major upgrades

All property data should be verified against the current listing information before printing.

17. How Should Key Features Be Written?

Use short, specific statements rather than a long paragraph.

For example:

• Renovated kitchen with large island
• Walk-out access to rear patio
• Separate home office
• Finished lower level
• Attached garage

Only include statements that accurately describe the property.

Specific useful information is stronger than generic phrases such as “Amazing Home!”

18. Should Room Dimensions Be Included?

They can be when verified room measurements are important to the sales process.

A compact table can organize:

• Room
• Level
• Dimensions

However, room measurements can consume significant space.

If the full listing already contains them online, the printed feature sheet may instead focus on photographs and major selling features.

19. Should the Listing Price Be Printed?

That depends on how stable the price is and how the feature sheet will be used.

Printing the price can make the document immediately useful, but it also means the sheets may become outdated if the price changes.

Options include:

• Print current price
• Leave price off and direct buyers online
• Use a small updateable price label where appropriate

Choose a strategy before printing large quantities.

20. What Agent Contact Information Should Be Included?

The buyer should be able to contact the responsible agent without searching online.

Consider including:

• Agent name
• Phone number
• Email
• Website
• Brokerage

Use the approved professional information required by the brokerage and applicable real estate marketing rules.

21. How Much Brokerage Branding Should Appear?

The feature sheet should follow the brokerage’s current brand and compliance requirements.

This may affect:

• Brokerage logo
• Agent logo
• Required wording
• Contact information
• Colour usage

Do not redesign required brokerage branding simply to make it fit a preferred aesthetic.

22. Should You Put a QR Code on a Property Feature Sheet?

Yes, when it connects the printed piece to information that is easier to experience digitally.

A QR code can link to:

• Full property listing
• Virtual tour
• Video walkthrough
• Booking page
• Agent website
• Additional photographs

Use one primary destination rather than several competing codes.

23. Should the QR Code Link to a Virtual Tour?

A virtual tour can be a strong destination because it gives buyers additional property context after they leave.

Before printing, confirm that:

• The tour is live.
• The URL is correct.
• The page works on mobile.
• The code scans at the final printed size.

Do not print a temporary test link that may later be removed.

24. Should You Include a Map or Neighbourhood Information?

A small neighbourhood section can help when location is a major part of the property value.

Possible information includes:

• Nearby transit
• Parks
• Shopping
• Highways
• Community amenities

Keep the section concise.

A detailed interactive map is usually better handled through the digital listing.

25. Should Schools, Transit or Walking Distances Be Listed?

Only include information that has been verified and can be presented accurately.

Distances, school boundaries, transit routes and service levels can change.

If this information is important, consider:

• Verifying it immediately before printing.
• Using neutral factual wording.
• Directing readers to an official source for current details.

A printed feature sheet should not turn temporary third-party information into an unsupported permanent claim.

26. Does a Feature Sheet Need Disclaimers or Required Wording?

Potentially.

Real estate marketing requirements can vary by brokerage, jurisdiction and the type of information being presented.

Required wording may relate to:

• Brokerage identification
• Property measurements
• Information accuracy
• Equal housing or professional requirements where applicable

Pryntco can print supplied artwork, but the real estate professional or organization responsible for the listing should verify the legal and regulatory content before approving production.

27. What Paper Is Best for a Real Estate Feature Sheet?

The paper should support photography while remaining practical for the quantity and distribution method.

For a flat flyer-style feature sheet, coated paper can provide a smooth surface for property photography.

Pryntco’s current Flyers are printed on 100 lb text stock with gloss or matte options.

If a feature sheet requires another paper, weight or specialty presentation, confirm availability as a custom project before building the final specification.

28. Matte vs Gloss Feature Sheets: Which Is Better?

Both can work well.

Gloss can add more surface reflection and may make colourful property photography appear visually vivid.

Matte creates a lower-reflection presentation and can work particularly well with clean architectural layouts and text-heavy information.

29. Is Double-Sided Printing Worth It?

Yes, when the additional side improves the information hierarchy.

A double-sided feature sheet can use:

• Front: hero photography, address, price and key highlights.
• Back: additional photographs, features, floor plan and agent information.

This is generally stronger than shrinking everything onto one crowded page.

30. How Much White Space Should a Feature Sheet Have?

Enough to separate the content into clear visual groups.

White space can help distinguish:

• Property title
• Photography
• Key specifications
• Feature list
• Agent contact area

Do not fill every empty area with another photograph, icon or selling point.

A cleaner page can feel more professional and easier to scan.

31. What Fonts Work Best for Real Estate Feature Sheets?

Use highly readable typography and limit the number of type families.

A practical system might use:

• One strong font for the address and major headings
• One highly readable font for property information

Avoid decorative script fonts for room dimensions, addresses or agent contact details.

The design should feel professional before it feels fashionable.

32. What Colours Should a Feature Sheet Use?

Start with the agent or brokerage brand.

Use colour strategically for:

• Headings
• Rules
• Property-detail icons
• Call-to-action section

Let property photography provide much of the visual interest.

Several large coloured boxes can compete with the home rather than support it.

33. Should Agents Use a Reusable Feature Sheet Template?

Yes. A well-built template can make repeated listing production faster and more consistent.

A reusable system can standardize:

• Logo placement
• Photo sizes
• Property specifications
• Typography
• Agent contact area
• QR-code location

The photos and property details change while the overall brand structure remains familiar.

34. How Many Feature Sheets Should You Print?

Base the quantity on the actual distribution plan.

Consider:

• Expected open-house attendance
• Number of private showings
• Brokerage office distribution
• Property events
• Presentation folders
• Potential price or listing changes

A listing likely to change should not automatically receive an extremely large initial print run.

35. How Many Feature Sheets Do You Need for an Open House?

Estimate the number of expected groups rather than only the number of individual visitors.

Then add a reasonable reserve for:

• Higher-than-expected traffic
• Agents attending with clients
• Neighbours or potential sellers
• Damaged copies

Keep additional sheets stored neatly rather than placing the full print quantity on the entry table.

36. How Should Real Estate Feature Sheet Artwork Be Prepared?

Start with the final printed size and whether the sheet will be printed on one or two sides.

Then:

• Use original high-resolution property photographs.
• Use vector agent and brokerage logos whenever possible.
• Extend full-page photos and backgrounds into the required bleed.
• Keep addresses and contact details within safe areas.
• Use CMYK artwork where appropriate.
• Verify all property specifications.
• Test QR codes at final size.
• Check front and back orientation.
• Proof phone numbers, email addresses and URLs.
• Review a PDF at actual printed size before production.

Pryntco’s Artwork Preparation Guide explains final size, bleed, safe areas, approximately 300 dpi imagery for many small-format products and CMYK colour preparation in more detail.

37. What Are the Most Common Real Estate Feature Sheet Mistakes?

The biggest mistake is trying to include everything from the online listing on one printed page.

Other common problems include:

• Using too many small photographs.
• Using low-resolution listing photos.
• Making the property address too small.
• Printing outdated prices.
• Using unverified square footage or room measurements.
• Using long paragraphs instead of short feature lists.
• Making the floor plan too small to read.
• Forgetting agent contact information.
• Using a QR code without testing it.
• Ignoring brokerage brand or compliance requirements.
• Printing a large quantity before the listing information is final.

38. So, What Should a Real Estate Feature Sheet Include?

Start with the information that helps the buyer identify and remember the property: a strong hero photograph, the complete property address and the most important listing details.

Then choose a small set of secondary photographs that show different aspects of the home rather than several nearly identical rooms. Add a concise feature list that explains what makes the property notable.

If the layout has enough room, include useful supporting information such as a floor plan, neighbourhood highlights or additional specifications. If the content begins to feel crowded, move the expanded information online and connect the print piece using a QR code.

Keep the agent and brokerage information easy to find. The buyer should know exactly who to contact after reviewing the sheet at home. Use the required brokerage branding and verify any mandatory professional or legal wording before approving the artwork.

For printing, choose the paper and finish according to the photography and presentation. Pryntco’s current Flyers use 100 lb text stock with Glossy and Matte finishing options and support configurable paper sides, making flyer-style printing a practical starting point for many flat real estate feature sheets.

More elaborate property presentations can instead be coordinated with brochures or presentation folders. Pryntco’s Presentation Folder Printing Guide explains how property sheets, proposals and supporting documents can be organized into a more complete client package.

Pryntco does not currently list Real Estate Feature Sheets as a dedicated online product with fixed specifications. Agents, brokerages, builders and property developers can request a custom printing quote when the project requires another size, paper, quantity or presentation format.

For help preparing photos, logos and print-ready files, browse Pryntco’s Print Resources or contact Pryntco before submitting the final property artwork.